What is Retention About
After joining WA I began completing their free learning classes online to learn affiliate marketing and I kept hearing members talking about retention rates. Having no clue of any of the marketing lingo at the time I asked what is retention about?
I soon found out when I discovered I had a 100% bounce rate on the first sites I built using the WA platform.
This indicated that I had a zero retention rate because everyone would leave the site seconds after landing on my pages.
Retention rates can apply in various situations like how long someone stays on your pages or stays as a subscriber to offers.
Since I had no clue, there was a learning curve when I started out and retention rates were just another thing for me to learn.
Google sure does come in handy at times and they offer lots of training for their various platforms for site owners to utilize.
Learning Google Search Console and Google Analytics has taught me an abundance about retention and site specifics.
Basically, retention is the time length of anything before the point of exiting. Incidentally, Wealthy Affiliate has one of the highest retention rates with premium members than any other affiliate training platform online.
The Shelby Cobra in the above image has the highest value retention rate of most any ford ever manufactured. In fact, some are worth millions now, that is if you can find one out there today.
Most who own a Shelby Cobra choose to retain the car for investment purposes. Rightfully so, it’s still going up in value.
What is Retention About – Higher Paying Affiliate Programs
Most affiliate marketers look for higher-paying affiliate programs for their niche markets. Some of these products payout very well and many affiliates consider them the best affiliate commissions available for affiliate marketers.
However, they may not produce as well as other popular lower commissioned affiliate products.
Sometimes you can actually make more income by promoting lesser-priced affiliate products.
Affiliate commissions are not the only draw to a good affiliate product and its program.
You should consider the use of the product, the popularity of the product, and the demand for the product.
As well as the commission payout with any of the product programs you use.
Affiliate marketers that select a product to promote using these guidelines don’t always select the higher paying affiliate program over the more popular programs.
Most affiliate offer platforms allow the pages to load using sort, this can tell the newest, oldest, and best-selling products. This also tells you the retention rate for products you plan on promoting as an affiliate marketer.
The highest costing products can have horrible retention rates meaning they don’t sell well and probably have many returns. Like other businesses, there are pitfalls with affiliate marketing that you may not be aware of but probably should be.
What is Retention About – Everybody Loves A Ferrari
Everybody loves a Ferrari but most people can not spend that kind of money so they buy a Chevy, Ford, or Dodge instead.
The better products to promote in this case are Chevy, Ford, and Dodge for longevity with your sales volume.
The commissions are less than what the Ferrari would provide.
However, the volume with sales will more than make up for losing that high Ferrari commission.
One of the huge advantages of affiliate marketing is that you can shoot for all of those commissions and include that Ferrari.
Why not promote the Ferrari and the Chevy, Ford, and Dodge!
Most affiliate marketers want big commissions with a steady flow of product purchases happening on their sites. Whatever you decide for a product may determine the real ways to earn money online because the product is what matters the most.
That can only happen if you have what your visitors want and need. Hopefully, they’re ready to spend money online.
What is Retention About – No Lightning Success
There’s no lightning success without spending advertising money.
Buy traffic through social platforms such as Facebook, Twitter, or Pinterest.
Paid advertising is not needed if your site maintains a steady flow of visitors organically through search results.
Especially if the site is already churning out a steady income.
Wealthy Affiliate teaches you how to achieve this type of organic traffic to your website.
They are perfect for anyone thinking about second income ideas, they only teach building your online business success.
There is no better site visitor than a keyword search visitor landing on your site and Wealthy Affiliate teaches that process.
What is Retention About – Old Marketing Methods
Every affiliate marketer is always looking for a successful market that gives the biggest paycheck. Sometimes, it takes a magic formula to find that perfect product readily available for them.
Great research is key to finding the perfect product to market. Actually, it’s more complicated than just that, but that’s how it all starts out when beginning. You can check out another post I wrote on how to find a niche product that offers some tips.
It is just good marketing practices that have been proven over years of hard work and dedication.
Product is everything in marketing and unless you promote the best you could set yourself up for failure.
Imagine getting stuck with a lemon of a product that no one wants to buy, I mean that’s what killed Pontiac. What a shame!
That’s right folks if it wasn’t for the 2001 Pontiac Aztek, Pontiac may still be here today.
It’s the #1 worst car ever produced according to Edmonds.
Pontiac received a 100% bounce rate with no retention rate on that manufactured doozy.
They spent the bank trying to market that car to people who won’t see what a complete piece of junk it was. Unfortunately, that drove the last spike into Pontiac and it was over for them. Edmonds lists it #1 on their 100 worst cars of all time review.
However, there are old marketing methods that still work with online marketing in the world today. These three old marketing methods below, will increase your sales and help you survive with affiliate marketing online.
While I didn’t mention much about email marketing you should include that in your marketing methods if you don’t already.
Email marketing is probably the oldest marketing method online today and it’s still one of the best ways to produce results.
What Are These Three Methods?
Create Unique Web Content
1. Create unique web content to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have one site that focuses on one niche and nothing more.
Always include product reviews on the website so visitors will have an initial understanding of what the product can do for them.
The review will ultimately decide who will be buying them.
Also include testimonials from users who have already tried the product if available.
Testimonials can only help with the decision to get visitors to click that call to action link on your site.
After all, it is going on the site of the specific product you are marketing. This can also be achieved by allowing post comments and using some of those comments that you receive.
You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive with compelling included calls to act on the information.
Most importantly, do not copy someone else’s pages and paste them as your own with any content you create. Google will destroy your SEO ranking for unethically plagiarising other people’s content on your site.
Are you wondering what is SEO about? For many affiliates, SEO is what makes or breaks their affiliate marketing campaigns.
Each headline should attract the readers to try and read more, maybe even invoke them to leave a comment. Highlight your special points. This will help your readers to learn what the page is about, and it makes them will want to find out more.
Offer Free Reports
2. Offer free reports to your readers. If possible position them at the very top side of your page so they’re not to be missed. Create an autoresponder message that will be mailed to those who input their email address for the free report
According to search results, a sale is closed usually on the seventh contact with a prospect.
Only one of two things can possibly happen with the web page, it either produces results or it doesn’t.
Either a closed sale or the prospect of the page visitor leaving the page never to return again.
By placing useful information into their inboxes you will remind them of the product.
If they buy it later you will find out that the sale has closed later within your email account.
Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch. Focus on important points like how your product can make life and things easier and more enjoyable.
Include compelling subject lines in your emails. Avoid using the word free because some filters toss it in spam before reading the email. Convince those who signed up for your free reports to add you to the allow list.
That way they won’t miss something big with one of your products and/or services.
Find Targeted Traffic
3. Find targeted traffic that is tailored to your product demographics, this will determine your audience. Receiving visitors to your website with no interest whatsoever in you’re offering is a huge problem for many affiliates.
Generally, this happens all too often with paid traffic because the traffic is usually random and not targeted whatsoever.
Beginner affiliates will buy traffic from just about anywhere just to get hits to their site thinking it will help them rank.
The reality is that the traffic does nothing but cost you money and that’s if the site visitors are in fact real anyway.
Many merchants on eBay and Amazon sell traffic packages guaranteeing huge inflows of site traffic.
Many of these traffic packages use pinging programs so buyers should beware before purchasing anything.
Watch buying this type of traffic, your bounce rate will go through the roof because those visitors are among the first to move on and never come back. This alone affects your site’s SEO score, nobody wants a 100% bounce rate.
Get to know the perfect targeted audience and buy paid traffic selected only for that target audience. Any other type of traffic is worthless if the site visitors are not interested. If you ever wondered what is SEO about, you can read more here.
Consider setting a budget for advertising targeted site visitors, many platforms sell targeted advertisements to marketers. Google, Bing, and Yahoo all sell this type of advertising as do Facebook, Twitter, Pinterest, Instagram, and many more.
Within their business platform dashboard you control the amount of daily spending, it can be turned off and on at any time.
Publish Ads, Comments, and Articles
Publish ads, comments, and articles on various sites that allow your information to be posted. For instance, on the sidebar here you can see AdlandPro classifieds as you scroll this page.
They have a pro version but AdlandPro is free to join and you can post in various categories across their website.
Look for publications that have categories with your product in mind, and post ads to that category.
Click the banner in the sidebar and join for free, It may land some extra targeted traffic to your site.
Stay consistent with creating your site posts to engage readers, and shoot for at least 3 posts a week whenever possible.
There was a time when the content could be short, maybe 300 hundred words or less.
However, for purposes of ranking in the SERPs, you want a lot longer bit of content involved with the search engines today.
Generate Massive Traffic
Continue writing these posts, you can generate many targeted readers to your site through search results. Keep in mind that not everyone will buy what you offer but there will always be a percentage that will make a purchase.
Share your posts on every social media site that will allow them and over time you will generate massive traffic.
The more popular your site becomes as you post content the more it will generate massive traffic over time.
Based on averages, when you begin seeing a few thousand visitors a day you will also see a nice stream of income too.
The methods given above are not difficult, and they will improve your site’s traffic. Learn to implement these methods.
There’s another post I wrote about how to promote affiliate offers online that has even more insight you can check out.
Successful marketing methods are plentiful in this business and there’s nothing wrong with having a few extra ideas to try. Every affiliate marketer knows that some campaigns will fail while some others will work very effectively.
What is Retention About Conclusion
Are you looking for even more affiliate marketing promotion methods? Here’s another post that may help with extra ideas and insight to help improve site traffic.
Better yet you can join Wealthy Affiliate totally free and get 10 lessons and a subdomain website completely hosted for free.
Using the free site you can promote any affiliate offer including Wealthy Affiliate if that’s what you decide upon.
With the new site that you create, you can implement the methods in this post to get things started in the best direction.
When you join WA under me I’m here to help you along with the entire community on the platform.
Your success is why you will stay in WA, it’s the oldest and best affiliate marketing platform online today, 16 plus years!
Do you want to learn secrets that the pros use?
Then you should join the free starter membership today and do everything offered for free. Click the banner to join WA today!
After joining for free they will ask if you want to join premium at a discount for the first month.
That is up to you, but you can remain a free member if you’d prefer and just learn everything available while building a site.
Note: Once a free member joins premium they can not go back to the free membership if they leave premium.
The only thing they can possibly do is create another free account using a different email address to start over.
Thanks for reading.