Why Quality Content Matters
Understanding why quality content matters is a subject I deal with as a member of Wealthy Affiliate.
I assist, coach, and teach new members on why quality content matters every day on the WA platform.
Creating quality content is required for high search engine ranking.
Along with keywords, meta tags, and other tweaks necessary in the SEO department of a site.
Why create quality content SEO?
Search engines rank higher based on quality content above almost everything else. Quality content will improve your rank in search engines.
There is no shortage of websites on the internet today.
If you want a site to receive daily visitors there are ways to get that traffic to the page or post as a publisher.
Some websites will never get indexed or ranked because the site is not aesthetically beautiful. Or, it has poorly written content among other factors.
Other factors may include link spamming, repetitive word content, and duplicate content on pages. Also, content grammar and punctuation, sentence structure, and misleading information.
Here we will look at the many ways to get visitors to your page or post who are interested in the content you promote.
There are a few ways for both free and paid traffic that collectively adds up to a bunch of traffic of interested customers.
The number one way people find things online is with a quick search. With so much information online nobody does just one search, they do several.
Having a visitor land on a page who is actively searching for exactly what you offer is the best-case scenario.
There are many reasons organic SEO is the best-case scenario. The best reason is that search engines are targeted.
When someone is searching and a site ranks for that search, that’s free targeted traffic to your site and offers.
There are plenty of places online to place advertisements for a site post for free. That is as long as it’s not spamming or misleading visitors.
Free classified sites usually have some restrictions. However, some allow some affiliate links in ads you post.
Many free classified sites have a huge amount of daily traffic with people searching categories for specific things.
Think of how much traffic Craigslist gets daily. It’s possible to redirect some of the traffic to an offer on a website.
I think free traffic can be better sometimes.
That’s because people aren’t always looking to spend money until they see the offer in front of them. Try googling free classified sites. The result is a plethora of pages of free places to place an ad for your promotion.
This is a good way to get some free traffic. It is also recommended to make certain the site gets high traffic to it.
Don’t just post on any free sites. Make sure the site is a known site that brings a good amount of traffic to the ads. Some free classified sites offer cheap premium upgrades that put your ad in a spotlight positions on their sites.
Paid traffic is a slippery slope for some who invest to drive traffic to an offer on a promotion web page or post.
This is an area where it’s best to do your homework and make certain the traffic is worth the investment.
There are many scam traffic selling sites.
These sites sell hits by way of using pinging software to the site on a repeated loop.
To get real paid traffic it is best to use places like social media. Advertise offers to get it in front of targeted visitors.
Sites like Facebook, Twitter, Pinterest, Linked In, Instagram, and others all have business advertising platforms.
Social platforms allow targeting an audience and narrowing down a selected audience to display an ad.
This puts the ad in front of those who are already searching for your type of product.
Facebook, allows creating sponsored pages to run in a targeted advertisement that reaches large audiences.
These platforms offer an automatic setup for how much money is being spent per day. They also offer to increase the amount each day. Social media ads aren’t cheap but they’re effective when directed to the right target audience.
There are link exchanges that are 100% free to exchange links and banners with many other web developer’s sites.
When doing link exchanges it is highly recommended to make certain the links belong on both pages being used.
The last thing you want is a conflict of the subject of the page content itself. No need to get the Google boot.
That said, link exchanges can be very good if both of the links being exchanged are in a similar niche.
Not only is this free traffic, it also offers another alternative to promote something else within your same niche.
Link exchange can also be created by building multiple niche sites, then you get the backlinks for free.
Why Quality Content Matters Conclusion
I guess by now you understand that without well-written content your keywords won’t produce a good site ranking.
A well-written content page using the same keywords will rank much higher over poorly written site content.
This is because Google separates the poorly written from the well written. They grade them accordingly.
The better the content the better the grade Google gives a page.
Image content is also affected by the Google ranking system. The image tags and meta information is better off blank or better yet dynamically system produced.
That’s better than it being labeled wrong information not conducent to the page or post.
When images names and descriptions do not match page content it hurts the sites overall ranking in search engines. It is suggested to either find new images or rewrite the existing information or leave it blank.
Google, Bing, and Yahoo will rank a page or post if the content is great.
However, if the images don’t match the content of a page or post it can ruin any search engine ranking.
This information also applies to other file types being displayed on a page or a post.
File types include video media, gifs, pdf, and many other media types of files.
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