Why Quality Content Matters
Understanding why quality content matters is a subject I deal with as a member of Wealthy Affiliate.
I assist, coach, and teach new members why quality content matters every day on the WA platform.
Creating quality content is required for high search engine ranking.
Along with keywords, meta tags, and other tweaks necessary in the SEO department of a site.
Why create quality content SEO?
Search engines rank higher based on quality content above almost everything else. Quality content will improve your rank in search engines.
There is no shortage of websites on the internet today.
If you want a site to receive daily visitors there are ways to get that traffic to the page or post as a publisher.
Websites with poor aesthetics and badly written content among other factors are not usually indexed.
Other factors may include link spamming, repetitive word content, duplicate content on pages, content grammar and punctuation, sentence structure, and misleading information are all reasons for no index.
Here we will look at the many ways to get visitors to your page or post who are interested in the content you promote.
Most affiliates use free and paid traffic to provide interested customers with their online offers.
The number one way people find things online is with a quick search online.
Having a visitor land on a page who is actively searching for exactly what you offer is the best-case scenario.
There are many reasons organic SEO is the best-case scenario. The best reason is that search engines are targeted.
Sites ranking in search results gets free targeted traffic.
There are many SEO tricks to get visitors coming to your site. Try using SEO web tools like Jaaxy or Semrush.
There are plenty of places online to place advertisements for a site post for free. Do not spam or mislead visitors using bait and switch tactics.
Free classified sites usually have some restrictions, but some allow posts with affiliate links in the ads.
Many free classified sites have a huge amount of daily traffic with people searching categories for specific things.
Think of how much traffic Craigslist gets daily. It’s possible to redirect some of the traffic to an offer on a website.
There are no out-of-pocket expenses to pay for paid traffic sources making free website traffic a goldmine.
Any sales you make from a listing are 100 percent profit!
People spend money if an offer is placed in front of them no matter where they find the offer.
Try googling free classified sites. The result is a plethora of pages of free places to place an ad for your promotion.
This is a good way to get some free traffic. Make certain the free classified site gets plenty of site traffic.
Don’t just post on any free sites. Make sure the site is a known site that brings a good amount of traffic to the ads. Some free classified sites offer cheap premium upgrades that put your ad in a spotlight positions on their sites.
For more on this subject check out another post titled affiliate marketing promotion methods.
Paid traffic is a slippery slope for some who invest to drive traffic to an offer on a promotion web page or post.
This is an area where it’s best to do your homework and make certain the traffic is worth the investment.
There are many scam traffic selling sites.
These sites sell hits by way of using pinging software to the site on a repeated loop.
To get real paid traffic it is best to use places like social media. Advertise offers to get it in front of targeted visitors.
Sites like Facebook, Twitter, Pinterest, Linked In, Instagram, and others all have business advertising platforms.
Social platforms allow targeting an audience and narrowing down a selected audience to display an ad.
This puts the ad in front of those who are already searching for your type of product.
Facebook, allows the creation of sponsored pages to run in a targeted advertisement that reaches large audiences.
These platforms offer an automatic setup for how much money is being spent per day and the amount can be increased each day. Social media ads are expensive and effective if directed at the right target audience.
There are link exchanges that are 100% free to exchange links and banners with many other web developer’s sites.
When doing link exchanges it is highly recommended to make certain the links belong on both pages being used.
Conflict of the subject of the page content itself is not good. No need to get the Google boot.
That said, link exchanges can be very good if both of the links being exchanged are in a similar niche.
Link exchanges are a free traffic source that provides opportunities to promote products within your same niche.
Building multiple niche sites provides free link exchanges for the site creators.
Why Quality Content Matters Conclusion
I guess by now you understand that without well-written content your keywords won’t produce a good site ranking.
A well-written content page using the same keywords will rank much higher over poorly written site content.
Google separates poorly written content from well-written content. They grade websites according to correctness.
The better the content the better the grade Google gives a page.
All website’s image content rank is affected by the Google ranking system. The information for alt attributes, tags, and meta information are better off dynamically system produced for those lacking the proper experience.
Wrong information not conducent to an image on a page can hurt a site’s ranking factor.
Image names and descriptions not matching content may hurt a site’s ranking in search engines. I suggest finding new images, rewriting the existing information, or leaving it blank.
Google, Bing, and Yahoo will rank a page or post if the content is great.
Images and other file types not matching page content can ruin search engine ranking.
File types include video media, gifs, pdf, and many other media types of files.
Not a member of Wealthy Affiliate? Sign up for a free starter membership. Start learning affiliate marketing free of cost with 10 free lessons and a free website.
For more information about getting traffic check out another post titled how to promote affiliate offers online.
Thanks for reading